National brokerage expands Florida footprint

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Carrington Real Estate Services, the brokerage wing of Carrington Holding Company LLC, has acquired two brokerages to expand its footprint in southwest Florida.

With the acquisition of Tampa-based Realty Direct Tampa and Naples-based Realty Direct Naples, which have approximately 60 agents combined, Carrington now has four offices in the region.

“With this move, Carrington is expanding upon its existing local market presence, while continuing to join forces with high quality organizations,” said Carrington Real Estate Services Executive Vice President Wendy ...

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StreetEasy rolls out NYC marketing campaign

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Zillow Group’s New York City-focused portal StreetEasy is capitalizing on the spring buying season by plastering the Big Apple with its new print-based marketing campaign, “Live As You Please.”

The city’s streets, sidewalks, subway stations, subway cars and taxis today begin playing host to ads depicting some of the idiosyncratic elements of New York City living paired with slogans like “Is it a bedroom if the bed doesn’t fit?” and “The only bad thing about a walk-up is every single step.”

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Eliminating the salesperson stigma in real estate

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Do you think of yourself as a salesperson or as a real estate consultant? Many real estate agents would say (or at least prefer to say) consultant. Why is that? There seems to be a stigma among us that prevents us from thinking of ourselves as salespeople, but that’s what we are, right?

Maybe it’s because we associate the term “salesperson” with a used car salesman proudly sporting a 1970s suit and creepy mustache, who’s looking to coax us into purchasing ...

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Markets with low down payments revealed in heat map

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RealtyTrac has unveiled a heat map highlighting where homebuyers used low down payments most often in 2014.

Hot green indicates areas where low down payments of 3 percent were most common (accounting for more than 27 percent of total mortgage loans made), and red indicates areas where they were least common (comprising less than 4 percent of total mortgage loans made).

Here’s the map.

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RealtyTrac’s map is part of a larger analysis conducted by the data aggregator on down payments on home purchases in 2014. ...

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Here’s where buyers use low down payments most often

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RealtyTrac has unveiled a heat map highlighting where home buyers used low down payments most often in 2014.

Hot green indicates areas where low down payments of 3 percent were most common (accounting for more than 27 percent of total mortgage loans made), and red indicates areas where they were least common (comprising less than 4 percent of total mortgage loans made).

Here’s a screen shot of the map. You can also view an interactive version that lets you see county-level statistics by clicking here.

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Get Pinterested: Pinterest for real estate

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First impressions are lasting. In the world of real estate, sometimes a first impression is the only opportunity you get to make a sale happen.

Because of this, in the past few years there has been a major influx in advocacy for the use of professional photography for your listings. People are incredibly image driven, and having compelling imagery can truly determine how quickly you find a buyer for your listing. One of the ways you can maximize the power and ...

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Marketing automation with Marketo can mean big business for real estate firms

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Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Get a full week’s worth of real estate tech reviews delivered straight to your inbox!

The pitch

Real estate agents need to look outside of the industry for ways to automate business processes.

Better stated, look for tools that will help you be better at running your business, not just being better at selling houses.

Make sense?

I include in ...

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Kenneth Jenny: ‘Not everyone appreciates an outside opinion of the future or the need to change’

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Kenneth Jenny is the managing director and CEO of TranCen.com.

Describe what you do in one sentence: I help others see and understand to opportunities for change way above what they cannot see because they have their heads down everyday running their businesses.

Age: Old enough to know better.

Degree, school: Bachelor of biological sciences and biochemistry, California Polytechnic State University

Social media: LinkedIn

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Virtual staging helps agents optimize vacant listings

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Professional home staging is an effective marketing strategy for home sellers. Staging enables buyers to envision themselves in a space, and allows them to understand the intended use and size of a room.

When a home is vacant, buyers are often uninspired by the space. When a home is staged, the perceived value of the listing goes up and buyers can mentally see themselves living in the home.

But what can sellers do if professional home staging is not an option or ...

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