Why honest feedback can trump a glowing testimonial in real estate

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We all know that testimonials are a predictable, prompted and canned way to promote ourselves from people we trust and know will say something great. Do they really mean anything? Maybe the point is: If we can find 10 predictable people to say nice things about us, we can’t be that bad.

Who is going to prompt people who don’t like us or would give a bad review? It can be hard enough to get responses to a testimonial request, so ...

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Will new state title insurance regulators provide better consumer protection?

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Several states are considering proposals that would create new supervisory entities for the title insurance industry, both in response to highly publicized fraud cases and the desire of the industry to be regulated by government officials who understand the nuances of their business.

As reported by Inman News on March 16, lawmakers in Colorado last week introduced Senate Bill 15-210, a measure that would establish a seven-member commission to assist the Division of Insurance commissioner with certain regulatory responsibilities (see “ Continue Reading →

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Leverage time or money to escape plateaus in your real estate business

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With all of the technology, tools, tasks and toys out there that a real estate agent can take advantage of, the challenge becomes how to get everything integrated and working efficiently. What agents often forget is that real estate is a business, and in business there are only two things that you can really leverage: time and money.

Time and money are both precious and limited commodities that dictate how much you can accomplish on both a personal level and a ...

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Zillow’s next acquisition, RPR’s pivot and a Green Beret’s mission to shake up real estate

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Heard on Main Street

Full disclosure: My items below are not early April Fool’s jokes, but they are not fully baked, either. Let’s just say that they are browning nicely.

Item No. 1: Zillow may be close to buying a public records data company for $50 million to $75 million — you know, all of that property tax deed stuff and everything else that goes with it. Why? Kill two birds with one stone:

  • Weave the data into Zillow’s consumer offer. Property tax ...
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Popular CMA now tailored to agent teams, small brokerages

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Cloud CMA, the popular cloud-based comparative market analysis from W&R Studios, now comes in a version tailored to teams and small brokerages.

Agent teams and brokerages with fewer than 50 agents can now brand the Cloud CMA tool with a custom cover page and their logos and colors. They also have access to a real-time dashboard that shows team leaders and brokers an overview of how their agents are using the platform, specific info about each lead in the system ...

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Social media images in 30 seconds? Testing Pablo by Buffer for real estate

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Buffer has been my social media scheduler of choice for over two years now. Its ease of use, layout, integrations and mobile apps all work together seamlessly to deliver what I believe is the best scheduler of the bunch.

When you include their award-winning blog and curation app (Daily), you have a complete platform to execute your social media strategy. 

But in Buffer’s effort to become your exclusive content curator, one ...

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Hyperlocal real estate search takes another step forward

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Maponics, a data provider that supplies neighborhood boundaries and community information to real estate websites, has snapped up an arsenal of additional neighborhood boundaries to beef up and refine its existing data set.

The acquisition of data boundaries from Urban Mapping will help Maponics further empower real estate websites to offer search tools that let prospective buyers filter for homes in small communities that may occupy only a fraction of larger neighborhoods.

In July, Maponics counted Zillow, Trulia and realtor.com among its ...

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Real estate agents underinvesting in Facebook and search engine ads

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Many real estate agents recognize that Facebook and search engines are potent marketing tools, but a recent Inman survey suggests they are still underinvesting in advertising on these platforms.

Search engine and Facebook ads provide the best return on investment among online lead sources included in the survey, with leads generated by the two sources ranking as the only types to earn more ratings of “great,” “good” and “mediocre” collectively than ratings of “poor,” the survey found.

Yet agent respondents were twice as likely to ...

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A millennial’s guide to millennial homebuyers’ real estate needs

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The millennial generation, also known as Generation Y, is taking a greater role in the housing market, and young people’s preferences are starting to shape how the way real estate business is done. The real estate portal Zillow predicts that millennials will overtake baby boomers as the generation purchasing the largest number of homes this year, making their preferences even more important.

It goes without saying that we rely on technology. We were put in front of a computer in the ...

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