We all know that testimonials are a predictable, prompted and canned way to promote ourselves from people we trust and know will say something great. Do they really mean anything? Maybe the point is: If we can find 10 predictable people to say nice things about us, we can’t be that bad.
Who is going to prompt people who don’t like us or would give a bad review? It can be hard enough to get responses to a testimonial request, so ...Continue Reading →