Raj Qsar on the agent who keeps him up at night and why he leans toward transparency.
Source: Inman news
Exploring various business models for real estate brokerages makes me realize how broken some of the brokerages are. The focus isn’t on real estate clients; it is on how many leads can be captured and how many agents can be collected.
To begin with, real estate companies do not exist just to make a profit; there is a little more to it than that. Real estate companies are about having a real estate broker because in most if not all states ...Continue Reading →
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
In my effort to reach out into corners of the technology space that may appear dark or unreachable to real estate agents, I was referred to the oddly named but sleekly designed sales and marketing software called
Describe your job — where are you located, what types of properties do you work with, what types of clients do you work with?
I’m in Dallas but work with volume home builders in Dallas/Fort Worth, Houston, Austin and San Antonio.
Where did you start?
In Dallas, and I’ve lived in Dallas my entire business career.
Did you imagine when ...Continue Reading →
In the battle for top real estate talent, a healthy commission split and great training simply aren’t enough.
As a real-estate-agent-turned-tech-entrepreneur, I’ve noticed some surprising parallels between recruiting software engineers and attracting real estate agents — both equally crowded and competitive industries. It all comes down to what Seth Godin, award-winning author, marketer and entrepreneur, said in “Linchpin,” which is that people want to feel indispensable.
At RealScout, hiring is a company-wide project. All team members are responsible for contributing to the story ...Continue Reading →
Drip marketing campaigns have their place, but real estate agents also need to build legitimate relationships with consumers by responding to their inquiries more personally and demonstrating that they are “somebody who actually cares and is right there,” says Frederick Herot, vice president of marketing for realtor.com operator Move Inc. As for brokers, Herot says they “should not be ashamed or abashed that they’re in there making a lot of money,” if they can show they are delivering lots of ...Continue Reading →
New York City agents can now advertise themselves as “Building Experts” for 250 buildings in Manhattan, Brooklyn and Queens on Zillow Group’s Big Apple-focused portal StreetEasy.
Instead of paying for ad impressions by ZIP code, as they do on Zillow and many other portals, agents pay to be one of up to three real estate pros who show up on a building’s detail page on StreetEasy.
Only those agents who have recently completed deals in a building can pay to show up as ...Continue Reading →
Earlier this month, David Charron, president and CEO of MRIS, spoke to a group of 40 brokers in Warrenton, Virginia. “When I asked how many in the audience used Inman Select courtesy of MRIS, all but two raised their hands. Those two brokers joined later that day,” he said.
MRIS was one of the first large MLS organizations to sign up for Inman Select, which provides its members a premium membership to Inman, giving them access to breaking news, feature stories, ...Continue Reading →
There is a class of homeowner in America that is neglected by our industry. They own a type of property that has a very particular benefit to a specific kind of buyer, but most of the practitioners in our business don’t know what to do with it. We were able to attract and capture these sellers’ listings under circumstances that break all the “rules” of what is supposed to be possible. To put it another way, the things that sellers ...Continue Reading →
Mortgage lenders expect increased demand and profit margins as we head into spring, according to Fannie Mae’s first-quarter 2015 Mortgage Lender Sentiment Survey.
According to the survey, released today, an improved economy and relaxed credit standards are fueling optimism among lenders as the first quarter comes to an end.
After gradually trending down throughout 2014, lenders’ purchase mortgage demand expectations for all types of loans (GSE eligible, non-GSE eligible and government loans) increased this quarter across institution sizes and types (mortgage banks, ...Continue Reading →