Real estate agents underinvesting in Facebook and search engine ads

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Many real estate agents recognize that Facebook and search engines are potent marketing tools, but a recent Inman survey suggests they are still underinvesting in advertising on these platforms.

Search engine and Facebook ads provide the best return on investment among online lead sources included in the survey, with leads generated by the two sources ranking as the only types to earn more ratings of “great,” “good” and “mediocre” collectively than ratings of “poor,” the survey found.

Yet agent respondents were twice as likely to ...

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A millennial’s guide to millennial homebuyers’ real estate needs

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The millennial generation, also known as Generation Y, is taking a greater role in the housing market, and young people’s preferences are starting to shape how the way real estate business is done. The real estate portal Zillow predicts that millennials will overtake baby boomers as the generation purchasing the largest number of homes this year, making their preferences even more important.

It goes without saying that we rely on technology. We were put in front of a computer in the ...

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AgentPair’s agency branding feature highlights consumer-driven home tour tool

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Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

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The pitch

Binge watching is a direct result of consumers wanting control. Digital content outlets like Netflix and Hulu are starting to release entire seasons of programming all at once. No wait between episodes.

Amazon’s promise to get you something in two business ...

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Matt Cohen: ‘I’m best known for helping the industry improve information security practices’

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Matt Cohen is the chief technology officer at Clareity Consulting.

Time at Clareity Consulting: 18 years.

Describe what you do in one sentence: I provide management and information technology consulting for the real estate industry.

Age: 43

Degree: B.A. in music, Carleton College.

Location: Minneapolis.

Social media: LinkedIn and Twitter.

I help push the real estate industry into the future.

I’m really motivated in what I do because housing is such an important part of our ...

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6 steps to hooking a real estate landing page lead

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You created the perfect landing page around one niche. You created the perfect opt-in offer for this niche. You are even marketing your landing page, and people are downloading your free opt-in offer.

Now what?

Well, first let me tell you three mistakes you don’t want to make:

  1. Instantly email them and ask them if they want to use you as their agent.
  2. Offer to send them MLS listing updates every day.
  3. Not send them any follow-up ...
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Why the MLS is still a tough dragon to slay

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Editor’s note: Inman Contributor Creed Smith recently asked us to consider whether “The sun is setting on the era of the MLS.” This piece is adapted from my comments in the Facebook discussion of Smith’s article.

The Internet has been around for a long time, and multiple listing services don’t seem to be going away. Instead of “disrupting” MLSs, all of the top real estate search sites, including Zillow, Trulia and realtor.com, are built on top ...

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NAR will help home improvement startup grow

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A site that could help real estate agents stay “top of mind” with clients even after they buy a home is the first company to be accepted in this year’s tech accelerator program from the 1 million-member National Association of Realtors.

Home improvement startup Pro.com allows real estate agents to help homeowners price out home improvement projects and find a “Pro” to carry them out. The site offers instant price estimates for projects and conducts background checks on the pros in ...

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Florida title agent jailed for allegedly stealing escrow funds

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A Florida title agent faces up to 15 years in prison for allegedly bilking more than $705,000 in escrow funds from clients, according to the Florida Department of Financial Services (DFS).

Lana Kaye Dargai of Estero, Florida, was arrested last week after investigators discovered that between May and August 2010, Dargai, as president of Global Title Co., embezzled escrow funds.

The DFS filed an administrative complaint against Dargai in May 2014, charging her with three counts of misappropriating escrow funds. According to ...

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NAR rallies troops with TRID training

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Although the Consumer Financial Protection Bureau’s (CFPB) new TILA-RESPA Integrated Disclosures (TRID) rule takes effect Aug. 1 and has many implications for lenders and settlement agents, real estate agents and brokers also will be affected by the use of the new forms and changes to the closing process, and the National Association of Realtors (NAR) is mobilizing resources to train its members to tackle these challenges.

In the year and a half since the CFPB issued its final rule and asked the ...

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